UNIQLO Classic Cool.

Uniqlo is a brand that has been championned by many. A simply stylish but affordable store - that has enticed the likes of Phillip Lim to design his own capsule collection for the brand. The thing I love the most, the quirky appeal behind their simplicity. Humour in fashion is a true draw for me and these animal models above, from their e-zine, are great brand advocates!! There are several stores in the U.K. which are unfortunately predominately based in and around the London area - the furthest afield being Oxford. Hopefully, soon, more stores will be launched nationwide. Another fast fashion company to join the ranks of Topshop, Primark, Zara...Maybe high-end designer fashion is starting to lose it's expensive appeal!