Random Fashion Coolness.

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Tuesday, 1 May 2007

Delights from Iceland - Dead

If only there weren't a cheesy frozen food supermarket in the U.K. called Iceland - everything about it would be near perfect! Dead is a company courting controversy with their bold t-shirt designs. I know manipulated religious iconography can offend many people (just read this article to see how easily some can become incensed!) but these images of Jesus are artistically reproduced, creating pieces of art as well as fashion.


is the slogan adopted by Jón Sæmundur Audarson, the artist behind Dead. His story is truly inspirational. In 1994 Jón was diagnosed HIV positive. Through Dead, he has been trying to open people’s eyes to the disease and the unnecessary fear and prejudice surrounding it. I can think of no better reason to check out the fab pieces on Dead's website. Fashion with a heartfelt message always has more meaning.

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