Random Fashion Coolness.

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Thursday, 17 January 2008

A wonder of a dress from Le Train Bleu.

Sometimes the way a dress is presented can make a huge difference to its appeal. This House of Elliot dress is shown in three guises on Le Train Bleu. Left, on Erica Davies at a recent runway show; middle, on the store's model and left, in a standard presentation photograph. As we move to the left the dress loses some appeal to me, proving that seeing a look "in action", so to speak, can pay dividends for an online store. ASOS have proved the pioneers in showing a piece in its full glory, with their catwalk presentations (see here and click on the catwalk link). Those that are regular readers will know of my appreciation for Le Train Bleu, so take a look at all their new arrivals here.

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