Random Fashion Coolness.

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Sunday, 20 January 2008

Juliette Has a Gun - Superbranding works wonders!


Juliette Has a Gun holds is an enigmatic brand from Romano Ricci of the famous Nina Ricci fashion family. If branding makes a product then Ricci's team have achieved an unadulterated success. As I said, the brand is enigmatic; I have never even smelt the fragrances, yet the sublime packaging, quirky typeface and luxurious website, have all my attention. The Juliette in question is of the Shakespearian fame and is the elusive persona behind each fragrance. I will reserve my full judgement until I have smelt the perfumes in question but so far I am enthralled.

1 comment:

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