The "Hindmarsh Effect" just keeps on spreading.

Almost every retailer is riding the coat-tails of the "This is not a a Plastic Bag" phenomenon. They are all realising how great this can be for: a. the environment, b. their profits and c. free publicity. I do like this version by American Apparel. It is simple, personifying their style ethos but eye-catching and is, at least, the same shape as a normal plastic bag. Check out A.A.'s environmentally friendly offering here.