The 118 118 ads in the U.K. have a lot to answer for! They have spawned a love of all cheesy 70's advertising that Nike have tapped into, producing this superb result! Their re-issue of many 70's classics is championed in this retro ad campaign. The website takes the form of brochure, The Oregon Runner, featuring advice, ads and articles that all harp back to 1977! The spoofing continues with a moustache maker and a caption game! Look at the trainers...don't they seem so much more appealing? The Nike marketing moguls strike gold again!