Random Fashion Coolness.

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Sunday, 27 May 2007

Vena Cava - a lesson in how to make clothes look interesting.

I feel as if Vena Cava's website is a mini-lesson in photography, possibly entitled "How to make clothes look truly interesting, by Vena Cava." The photos above, a story of contrasts. Left, the rancid fish with the dramatic glamour of the dress. Right, smooth pebbles, uncomfortable to lie on with the delicate ease of the patterned top. Below it is a story of lighting and shadow. The strong lighting highlights only the clothing, not the excessive amount of props, the frame creating a structured overall look. What I love about Vena Cava, is the design duo behind the brand seem so normal. Their inspiration comes from classic design that crosses the generations. See more of the Brooklyn based designers on their website.