Random Fashion Coolness.

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Monday, 29 January 2007

Comptoirs des Cotonniers

Comptoir des Cotonniers is a great French store. Their clothes are beautifully cut and have stylish, yet simple lines. I love their current Spring/Summer add campaign "mères et filles" (mothers and daughters). It takes its inspiration from the female heroes of the 50s and 60s. Above you can see some of the stills/print adds from this collection - cast from sessions held throughout France. Clothes marketed across the generations - a piece of true advertising genius! It reminds me of an article I read on The Cool Hunter-

Grannies in designer denim, Gen Xs in the same skinny leg jeans as their toddlers. Welcome to the new era of fashion, where generations have collided and your real age has nothing to do with your fashion age.

This photograph from The Cool Hunter is a perfect illustration.

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